Have you noticed that once again the landscape of Social Media is changing? It might just be my perspective, but its seems that Social Media has become A LOT less social!
With all of the amazing scheduling tools available to bloggers these days (Buffer, Hootsuite, CoSchedule, etc), it seems Social Media has shifted away from real time updates and status changes to scheduled self promotion. I have to admit that I’m not innocent with it comes to “over scheduling”, I’m just a guilty as the next blogger. These tools make life Wayyyyyyy easier, but I think they have also sucked a lot of the personal side out of Social Media.
Twitter seems to be a never ending stream of self promoting tweets. What happened to having a healthy “twitter ratio”? The very first Bloggy Bootcamp I ever attended taught me that twitter should be 80% interaction/promoting others and only 20% self promotion. Has that gotten thrown out the window? Even when I DO post a question or attempt a conversation, all I seem to get is crickets….
Facebook – – Dare I go there? Seems like most bloggers have given up on getting interaction on their pages. I know there are days I think about deleting the thing entirely. With the constant changes to Facebook’s algorithms, just when you find something that works a little… they change it up again. The only thing that REALLY seems to work is paid promotion… but who’s got time (or even money) for that???
Google +… do most people even use G+? I try and add my posts for the “google juice” that you supposedly get… but do people even see it? I have no idea! With everything that I have to do on a daily basis around here, I don’t have time to spend scrolling through another social media channel. Some people have told me G+ is the new facebook… I suppose I should get more on board… them maybe I’ll see the draw? What are your thoughts on G+??
Instagram is currently my favorite social media! It seems to be the last hold out on a scheduling app… and thank goodness! While I sometimes think it would be awesome and super convenient to be able to schedule some posts, I think it would completely change the feel of this awesome app. Instagram is all about real life, as it happens, I think thats why I like it some much. I like getting to “see” into peoples lives and letting them peek at mine 🙂 Dear Instagram, I hope you never change!
So what can possibly be done about putting the SOCIAL back in Social Media?
Well… I think taking our interactions off “auto pilot” is a major step in the right direction. Its absolutely ok to schedule things – especially if you’re in a particularly busy period – but don’t schedule EVERYTHING. Make a point to hop on twitter or facebook or G+ and post in real time. But above all engage your followers, answer their questions and connect with them… and in a timely manner! Readers and followers always appreciate a quick response, especially if they’re looking to you for help with something. And the rest of your readers/followers will *hopefully* see your response and look to you as someone that they can actually connect with and get help from.
After all… isn’t that the point?
What are your favorite Social Media’s? Do you think that Social Media has become less social?