If you sell your digital art, it gives you the opportunity to make money. However, you will have to use certain strategies to be successful. You must know how to get customers to view your work or it won’t sell. You have to find the right niche and grow your online presence through marketing your brand.
Here are five key things to know to sell digital art.
1. Create digital art prints
Any art made through or transferred onto a digital medium is digital art. If you want to know how to create digital art as an artist, it involves using graphic design tools like Adobe Photoshop, Gimp, or Canva and creating high-quality digital files. The digital art may include digital paintings, photographs, computer graphics, or mixed media art. Your digital art can be reproduced without losing any quality.
Partnering with a reliable print-on-demand company means you can produce prints as customers place orders and you don’t have to carry any inventory. If you sell limited edition prints, it means you will only sell a specific number of prints. You can choose to sell unlimited prints. This means you only create the artwork once and can keep benefitting from sales for years. You can also choose to limit the number of prints for a higher price.
2. Put your digital art on merchandise
Partnering with a reliable print-on-demand service can help you to transfer your art onto physical products like home décor items, stationary or clothing. When a customer places an order, the company will print, package and ship the items for you.
If you have a clearly defined customer niche, you will know what people can afford to spend and create physical items you know they will want to buy. This enables you to generate passive income from a diverse range of products. T-shirts, sweatshirts, socks, notebooks, and stationery are just a few of the options. If you love painting watercolor flowers, you could create wedding stationery and market it to couples getting married.
3. Clearly define your brand image
When selling your digital art online, you will find that you need to know more than just how to create art. Building your brand means having a clear vision and a brand voice. You will need to define your online presence and stay consistent in how you market your art across various platforms.
If you have a story to tell, you can make an emotional connection with buyers. You may attract buyers by telling them more about your particular style and how it developed. You can offer promotional deals and collaborate with like-minded artists to reach your audience and broaden your online presence.
4. Set up an Etsy store
You can market your digital art on various platforms or set up your own online gallery. Setting up your own gallery can be time-consuming and difficult. It can take a while to get any traffic. Selling digital art on Etsy means you have access to millions of buyers who use the platform. You have a built-in customer base looking for creative products.
You don’t need design or coding skills to set up a store because Etsy gives you a step-by-step setup guide. You have the infrastructure you need and can create listings, use marketing tools, and easily bill your customers and receive payments. This makes all the business side of things easier for you, and you can spend more time creating art.
5. Use professional images
If you want to sell digital products, you must have clear photos of them from many different angles. Shoppers won’t be able to touch them so you need shots that allow them to see the texture and finer details. Lifestyle photos for posting on social media platforms can help shoppers to imagine using products. Print-on-demand companies will usually offer you mockup images you can use.
Selling your digital art online allows you to scale up without needing to employ more staff. You can create something once and sell it over and over, which greatly increases your earning capacity. You can sell art prints and physical products in addition to digital products if you partner with a print-on-demand company.