When it comes to successful blogs and the posts that they share, there is at least one major factor that they have in common… Awesome Photos! When it comes to the photos that you use on your blog there are some definite No-No’s! So today we’re talking all about the Don’ts of Blog Photography!
#1. Don’t Steal! This one should be obvious, right? But surprisingly its quite common to see photos that don’t belong to the blogger in a post. If you didn’t take the photo yourself, and you use it in a post with out getting permission from the owner or purchasing licensing permission, you’re opening up to all kinds of problems. Including lawsuits! Yikes! Ain’t nobody got time for that! Now there are a few sites out there, such as unsplash.com that provide high quality images and require no licencing for use. I do use these images on occasion, but sparingly. In 99% of the time the photos I use for my posts are mine or are images I have been given written permission to use. Taylor from Pink Heels Pink Truck has a great post about sharing other’s content that talks about this very thing!
#2. Don’t forget to make it “pinnable”. Pinterest is pretty much where its at when it comes to driving traffic back to your blog! To be successful your images need to be Pinnable! Your main image should be high quality, well lit, have a title, your url or watermark and be sized to 700 x 1000 pixels. Mom to Mom Summit has some great tips on how to make your images pinnable.
#3. Don’t Over or Under Expose your photo. Under exposed = too dark. Over exposed = to Light. Either way, it can be hard to distinguish details, and frankly, hard to look at! I’ll let you get the technical nitty-gritty from this article at Photography Life. They do a much better job at explaining how the whole thing works that I ever could!
#4. Don’t make it too small (or too big!) Too small means that its hard to see details. To big might mean that the whole photo won’t fit on the screen. Either way its a turn off and could mean the reader clicks away!
#5. Don’t forget to give it a Name! When you edit your photo, and in turn go to save the new version, give it an SEO friendly name! Something more than Image893720. Not only is this good for your SEO, it can also benefit you on sites that pull information from your photo! Pinterest and Facebook are ones that come to mind. And on this note… don’t forget to add Alt Text when adding your photos to your post! Now you’re asking what Alt Text is right? An alt text is an html attribute that explains what an image shows. It tells search engines and users using a screen reader what an image is about. This post shows you how to add this info to blogger and this post shows you how to do it for wordpress.
#6. Don’t Underestimate the Power of a Photo. The old saying is true, “A Picture is Worth 1000 Words”, especially when it comes to blogging. The images you share have the power to draw readers in or turn them off entirely. It can make them want to read more, or cause them to click away before reading to the end.
Make sure you’re putting your best “foot” forward when considering the do’s and don’ts of blog photography. Making a great impression with your photos is going to help you succeed in the long run!
Are you doing any of these Don’ts of Blog Photography? What is your best photography tip?